How to choose the right type of signage for your business: A guide
Signs are the best way for your business to stand out among the competition. There is a wide variety of styles, materials, and types of signs; selecting the right one is essential for your business to be competitive in a market like Arizona.
It’s not just about having a professional and eye-catching design. Factors such as extreme weather, visibility, and brand identity must be considered when making this decision. At Mas Color Signs, with over 20 years of experience, we offer customized solutions that combine design, durability, and regulatory compliance.
How do I choose the best type of signage for my business?
The choice of the right sign depends on several factors, including the type of business, the location of the premises, and local laws and regulations.
Location of the business
A location in a plaza is not the same as one in a high-traffic vehicular area. For areas with limited space, choose signs that you can place on windows or storefronts, while for outdoor areas with sufficient space, illuminated channel letters or pylon signs are recommended.
Type of business
Retail businesses can benefit from eye-catching signs, while offices might opt for more discreet yet professional signage. Know your target audience and how you want them to perceive you. If you send the wrong message with the signs, you won’t get the benefits you expect.
Budget
It is important to balance the initial investment with durability and long-term maintenance. Materials like vinyl have a lower average lifespan than acrylic signs with LED lighting. However, acrylic signs with LED lighting require maintenance and specialized installation. Consider all the factors so that your investment has a quick return.
Marketing objectives
If you’re looking to attract new customers, eye-catching exterior signage with LED lighting is key; to reinforce the brand, interior signage is essential.
Mas Color Signs offers a variety of options, from illuminated channel letters to printed signs that adapt to the specific needs of each customer.
What signage materials work best with Arizona’s climate?
Arizona is a desert state, so it has particular danger signs; for example, high temperatures, constant sun exposure, low humidity levels, dust and sand, among others. To ensure that your outdoor signs have a long lifespan and require low maintenance, it is crucial to choose the best materials.
The most recommended by the experts at Mas Color Signs are
- Aluminum: Resistant to heat and corrosion, ideal for outdoors.
- Acrylic: Offers optical clarity and UV resistance, suitable for three-dimensional signs.
- Dibond: Composed of aluminum and plastic, it combines lightness and durability.
- HDU (High-Density Urethane): Resistant to moisture and cracking, perfect for carved signs.
Mas Color Signs uses these materials to ensure that your signage withstands the extreme weather conditions of Arizona.
Should your business invest in various signage formats?
Yes, combining different types of signs helps maximize your business’s visibility and reinforce brand identity.
Based on their intended audience, signs generally fall into one of three categories:
- Exterior signage: Attracts new customers and improves visibility outside your store or offices.
- Interior signage: Guides customers inside the establishment and reinforces the brand. Additionally, it shows professionalism and responsibility to your brand’s image.
- Digital signage: Allows for quick updates and dynamic content on digital platforms, such as social media or your website.
A comprehensive signage strategy can enhance the customer experience and boost sales.
Comparison of interior and exterior signage
| Feature | Interior signage | Exterior signage |
| Purpose | Guide and strengthen the brand. | Attract and capture attention. |
| Common materials | Acrylic, vinyl, glass. | Aluminum, Dibond, HDU. |
| Exposure to the weather | Minimum | High |
| Legal requirements | Compliance with ADA (accessibility) | Zoning permits and local regulations |
| Cost | Moderate | The value varies based on the size and complexity. |
It is important to consider these factors when designing your comprehensive signage strategy with the guidance of Mas Color Signs.
Signage for retail and service businesses
For newly established retail businesses, investing in signs is an effective way to attract new customers. Among the types of signs, you can choose from, there are
- Illuminated channel letters: Visibility Day and night.
- Window graphics: promotions and attractive messages.
- Directional signage: Facilitates navigation within the establishment.
- Digital signage: Dynamic and updatable content.
Implementing a combination of these elements can enhance the customer experience and increase retention.
To obtain personalized advice and solutions tailored to your business, Mas Color Signs offers free consultations and comprehensive design and installation services. Request a consultation and quote at 623-297-3457.