Illuminated Signs: The Secret to 24/7 Visibility for Your Business
Advertising has become a necessity in today’s world. High levels of competition, particularly in states like Arizona, necessitate those businesses remain visible 24/7. The solution lies in lighted business signs, which ensure that your brand remains visible and relevant 24 hours a day.
If you want to achieve the best results and benefits from illuminated signs, you need to work with professionals like those at Mas Color Signs, where we offer you a complete service, from design and material selection advice to installation and even maintenance.
Turn you storefront into a 24/7 marketing tool.
Why is 24/7 visibility non-negotiable?
Currently, consumers expect the best experience from businesses and 24/7 accessibility. If your signs disappear at sunset, you will be losing a significant portion of your potential customers.
On the other hand, if you have illuminated signage, you will have the opportunity to:
- Attract nighttime pedestrian and vehicular traffic.
- Reinforce brand recognition even when closed.
- Stand out in busy commercial areas.
- Increase safety and legitimacy in poorly lit environments.
This type of signage extends your brand’s presence, turning sunset into a competitive advantage.
The benefits of illuminated signs
Illuminated signs work for you 24/7, as they will be visible at any hour and under any circumstances.
Among its key benefits are
- Greater visibility: Their materials provide clear visibility during the day, and at night the lights start doing their job.
- Brand consistency: Select colors and lighting styles that match your brand so that everyone can identify it briefly.
- Professionalism and trust: They show the professionalism of the brand, indicating that it is an established business, and this increases trust with customers.
- Energy efficiency: LEDs are becoming increasingly popular due to their advantages, such as long lifespan and low energy consumption.
At Mas Color Signs, we offer a complete range of lighting solutions, from halo-lit channel letters to cabinet signs and monumental signs with LED lighting.
LED signs vs. neon signs
When choosing lighted signs, you’ll find two common options for illumination: LED and neon. Each has its advantages and disadvantages. Here’s a quick breakdown:
| Feature | LED signs | Neon signs |
| Energy efficiency | Highly efficient (up to 80% savings) | Higher energy consumption |
| Brightness | Brighter and more uniform lighting | Softer and more nostalgic glow |
| Durability | Longer lifespan, shock-resistant | Fragile and sensitive to weather conditions |
| Maintenance | Under maintenance | Requires regular maintenance |
| Design flexibility | Easily programmable, modern styles | Limited customization options |
The advantages of LED outweigh those of neon for businesses in Arizona, although neon is still popular due to its low price. It is advisable to choose a durable option that provides long-term benefits and aligns with the image your brand wants to convey.
Choosing the right illuminated sign for your business
At Mas Color Signs, we help guide you through the process of selecting the perfect sign for your goals, location, and budget. Some popular illuminated options include
- Channel letters (front-lit, back-lit, or combination)
- Cabinet signs with internal lighting
- Monumental signs with LED integration
- Electronic Message Centers (EMCs) for programmable content
- Graphics and LED screens for windows
Our team manages all aspects, from design and permits to installation and maintenance, guaranteeing a seamless experience from the beginning to the end.
Why do Arizona businesses trust Mas Color Signs?
With over 20 years of experience in signage solutions for all industries, we offer full-service experience, with specialists who will assist you in designs tailored to your brand and knowledge of local regulations, permits, and zoning laws. We use only the highest quality materials, durable and suitable for the Arizona climate.
Additionally, we have response times for quotes, installation, and maintenance or repair of the lighting. We don’t just design signs; we create lasting impressions.
Ready to light up your brand and stand out 24/7? Contact Mas Color Signs
A professional illuminated sign can significantly boost your brand’s visibility and customer engagement, regardless of the time of day. Call Mas Color Signs today to 623-297‑3457 or fill out the form to request a free quote.