Storefront Signs: The Ultimate Guide to Turning Your Facade into Sales

Why Storefront Signs Matter for Your Business

In a competitive market like Arizona, your storefront is your first billboard. A well-designed storefront sign works 24/7: it attracts attention, guides customers, and reinforces your brand from the sidewalk to the counter.

At Mas Color Signs, we design, manufacture, and install custom business signs with over 20 years of local experience, offering a complete service from start to finish.

How Storefront Signs Drive Sales

Storefront signage combines constant reach with local intent—it impacts exactly where the purchase happens.
Studies by the International Sign Association (ISA) and the Sign Research Foundation show that updating or adding signs can increase sales by double digits. On-site signage updates typically result in sales boosts of 10% or more, along with improved foot traffic and brand recall.

Types of Storefront Signs That Work in Retail and Services

There is no one-size-fits-all solution. The right sign depends on your location, traffic, city regulations, and brand goals. Here are the most effective formats:

• Channel Letters: Maximum visibility and premium aesthetics for plazas and commercial corridors.

• Blade/Projecting Signs: Extend perpendicularly from the facade—ideal for pedestrian-heavy streets.

• Monument & Pylon Signs: Perfect for capturing attention from roadways and reinforcing corporate presence.

• Unlit Raised Panels or Letters: Budget-friendly solution when lighting is restricted.

• Vinyl & Window Graphics: Transform glass into branding, promotions, or interactive space (QR/AR).

ROI of Storefront Signs vs. Other Media

Unlike traditional outdoor campaigns that require monthly rental, your storefront sign is a one-time investment (plus maintenance). Research shows that having more visible signs directly correlates with increased transactions and revenue.

Permits and Regulations for Storefront Signs in Arizona

In cities like Phoenix and Tempe, permanent commercial signage typically requires a permit for size, placement, lighting, and safety. For example, Phoenix applies rules from Zoning Ordinance Section 705, along with specific fees by sign type.

With Mas Color Signs, you don’t need to worry about compliance—we handle design, engineering, permitting, installation, and maintenance to keep your business compliant and professional.

How to Measure the Return on Your Storefront Sign

To measure ROI, set a baseline (sales, tickets, or visits) and compare 4–8 weeks before vs. after installation.
Additional strategies:

• Add UTM codes to storefront QR graphics.

• Track “visual referral visits” at the point of sale.

• Monitor variations in foot traffic and calls.

Storefront Sign Design That Sells in the Arizona Climate

• Legibility & Contrast: Clear fonts and appropriate letter height.

• Durable Materials: Acrylic, aluminum, and UV-resistant vinyl for desert sun.

• Efficient LED Lighting: Energy savings and long lifespan—ideal for extended hours.

Maximize Impact: Integrate Your Sign with Your Facade

• Window Graphics: Use promos, launches, QR menus, or AR experiences.

Strategic Lighting: Our Lighted Business Signs (backlit & channel letters) improve visibility day and night without sacrificing efficiency.

Common Mistakes to Avoid with Storefront Signs

• Ignoring Local Permits: Always verify city ordinances.

• Poor Readability: Small letters and low contrast hurt visibility.

• Skipping Maintenance: Faded vinyl or broken LEDs signal neglect.

The Mas Color Signs Process

1. Brand briefing and on-site assessment.

2. Design & materials selection (adapted to plaza/regulations).

3. In-house manufacturing with quality control.

4. Professional installation & permits handling.

5. Maintenance & repair for long-term ROI.

With over 20 years of experience in Arizona signage, we are your trusted partner for storefront solutions that convert.

Call us today at 623-297-3457 or request a personalized proposal on our website.

Frequently Asked Questions (FAQs)

What does a storefront sign project include?
Design, materials, manufacturing, installation, permit management, and optional maintenance—ensuring compliance and results from day one.

How long does the process take?
It depends on permits, complexity, and materials. Our local team accelerates timelines without compromising quality.

Can I combine storefront signs with window graphics?
Yes. This combination maximizes visibility, enhances customer interaction, and allows tactical campaigns with QR codes and offers.